Management project: Dornier MedTech ESWL
Our general manager was employed at Dornier MedTech.
Sales manager north and central Germany, GDR and Scandinavia
Product line manager Munich, Germany, Atlanta, Asia
Technical support engineer Munich, Germany
Task: Worldwide establishment and distribution of ESWL systems
Employees: 500
Customers: clinics, medical practices, ministries, regulatory authorities, mobile operators
Geographic region: worldwide
Production facilities: Germany and the US
Key tasks and achievements:
- Reduction of the international and technical service response time
- Optimizing spare part supply
- Significant increase in customer satisfaction
- Development of the marketing and advertising material
- Organizing international trade fairs
- Creating sales documentation
- Coaching the distribution team
- Leading and coaching the international development, marketing and key account teams
- Motivating the entire client base including the merchants
- Competitive analysis
- Creating specifications for R&D, new products
- Distribution support to acquire markets and key customers
- Leading and coaching the applications teams
- Active placement of the medical studies
- Supporting the studies "regulatory affairs" for FDA, MHLW and MedGV approval in the US, Japan and Europe
- Significant increase in turnover for all product lines factor 7 in the first 5 years
- Inventor of the portable lithotripsy
- Reactivating the German ESWL market, due to good connections to ministries, organizations and mobile operators
- Introduction of the first CRM system as a sales tool in the DACH region
- Successful development and marketing/distribution of the Dornier Compact with exceptional USPs – fixed and portable units with X-ray and ultrasound diagnostics
- Reactivation and recovery of the distribution region
- Increase in turnover of around 80% to 100% over sales plan in the first year
- Customer acquisition for the leading company in portable lithotripsy
Project term: 72 months
